My Boss Told Me I Needed A Twitter Account…Here’s Why:
Twitter is a social networking platform that allows people to speak their minds in the form of a “tweet”. Twitter was always a platform that I didn’t find necessary to have. Why should I care about people’s random opinions that they felt necessary to share online?
Not too long ago, I had a conversation with my boss about staying current with the ever-changing digital media world. She was baffled when I mentioned that I, an aspiring social media manager, didn’t have a Twitter account.
I decided to take her advice and join the Twitter-verse. After navigating through the microblogging and social networking service for a few weeks I realized…she was right. So, here are four solid reasons why we all need to be on Twitter:
1) STAY UP TO DATE WITH THE NEWS
If you’re a visual learner like myself, news articles won’t cut it for you. However, being a college student means there’s no time to watch the news or read a newspaper everyday. Following news networks, newspapers and magazines on Twitter is a total game changer. They will give you day-to-day recaps on the most important topics…so you know what you’re talking about when an interviewer asks your opinion on the latest crisis.
2) SOCIAL MEDIA IS CONSTANTLY CHANGING
Social media platforms are pivoting every. single. day. It’s exhausting to keep up with it. Yes, Twitter is a platform in itself but when Instagram comes out with its latest update and people have something to say about it—good or bad—Twitter will be the first to let you know. As a future social media professional, it is extremely important to stay on top of this ever-changing industry. You can only do this if you're involved. We know almost everyone is on Instagram, but getting on Twitter will give you an advantage over most other millennials and Gen Z’s. Some of my favorite accounts that keep my up-to-date with the latest in social media trends are @latermedia and @socialmedia2day.
3) BUILDING YOUR NETWORK
A huge part of beginning your professional career is building your social and professional network. You never know who could reach out to you with an amazing opportunity. Connecting on Twitter is a more informal way of reaching out, unlike Linkedin. Many companies also have career accounts (ex: @ViacomCareers) to keep you in-the-know with their hiring process. Following and reaching out to your favorite reporters and/or social media professionals will give you the one-up you didn’t know you needed.
4) KEEPS YOU ENTERTAINED
What better way to aimlessly pass time than scrolling through social media? We’re all guilty of it! But I have no shame following my favorite celebrities and “meme” accounts for a good laugh. Some must-follow are Chrissy Teigen (@chrissyteigen) and Ryan Reynolds (@VancityReynolds).
Overall, I feel a little less clueless now that I have this resource. You will definitely be seeing a lot more of me, Twitter!